Evo­mo­bil and U­FO by Ora-Ïto
by Harry / April 13, 2011

In Milan French de­sign­er Ora-Ïto is launching the world­wide pre­miere of two hy­brid ob­jects in association with the re­search and in­no­va­tion de­part­ment of car maker Cit­roën. On the edge of hy­poth­e­sis and con­tem­po­rary art, the sur­pris­ing and un­ex­pect­ed sculptures present a unique view of the evolution on the automobile.

(Click the images below for full sized images)


From the Ora-Ïto website, "Bap­tized Evo­mo­bil and U­FO th­ese two monu­men­tal sculp­tures are the cross­ing of Cit­roën's Icons and a re­flec­tion from the past to the fu­ture."


"Based on the pro­cess of the evo­lu­tion, the vi­son of Ora-Ito com­bine his­toric and so­ci­o­log­i­cal tes­ti­mony by putt­ing aside estab­lished codes. The icon­o­clas­tic artist was not dream­ing about another con­cept car but a ge­net­ic trans­for­ma­tion to spread an uni­ver­sal mes­sage to the car in­dus­try through his artis­tic vi­sion and new di­rec­tions nev­er in­vesti­gat­ed be­fore."




In Milan, the Mutation Exhibition can be seen at Pi­az­za Croce Ros­sa.

+ ora-ito.com


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