Men's fashion retailer L'Eclaireur recently turned to Arne Quinze to redesign their boutique in Paris with his signature mushrooming wooden plank sculpture and more.

(Photos: Dave Bruel)

"This is not just a shop, it's an experience. The project grew as a dream fed by emotions, history and memories. It is a fantasy in which I hope everyone will find a story for themselves."





More than two tons of wooden planks were used to shape the organic sculpture and the walls were hung with 147 animated video screens.

A retail pioneer, in the nineties, owner Armand Hadida mixed fashion accessories with unique collector items or pieces from China, or other exotic parts of the world, like he had seen in the dressing room of one of his friends. "I love ordered chaos" explains Armand Hadida. His goal, to offer a more sensual approach to fashion and in general reflect the same spirt in a way of life.

Construction took almost a year: recycled elements, wooden planks, printer plates, painted paperboards glowing like coach work and varnished with polyurethane give the materials an irregular effect.

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+ leclaireur.com