The Audi Design Studio in Munich, yes, the car designers, have designed a grand piano. "You can imagine the respect with which we approached the challenge of redesigning a musical instrument" says Wolfgang Egger, Head of Audi Group Design...
UPDATE: Commenter ori brings up a good point, is a Porsche better than an Audi?
More from Audi Design Studio:
"We were obliged to study the instrument in depth, and develop an all-embracing concept from the very start. The project was a useful source of experience for our young designers, and will benefit them later when they work on car design." In due course it fell to pianoforte manufacturer Bösendorfer to build the first "Audi Design grand piano."
The decision to design an Audi concert grand piano is a logical consequence of many years of cultural involvement by the brand with the four-ring emblem. This includes the high-quality jazz meetings at the Audi Forum in Ingolstadt where the Audi Design grand piano will in future be seen and heard.
At a price of approximately 100,000 euros, the Vienna-based company will be including this design icon in its high-quality catalogue of instruments from July 16 onwards - the day of its world premiere at Audi's 100th anniversary celebration.