The Uni wristwatch from qixen-p design studio is customized by the user. By using the accompanying software, the user can choose the fonts, colours, backgrounds, positions of the digits and the design of the hands. Universality is attained in that each user will display individuality and creativity. The watch is made of soft coated plastic that contains a 96 x 96 pixel OLED display, a mini USB and a built-in accelerometer to activate it with a flick of the wrist. Unfortunately, this award-winning product design is not yet available.