Posted by Harry
Kitchens | 17 Apr 08 | Comments (12)
Kohler will be showcasing it's new articulated Karbon Faucet for the kitchen at ICFF next month. The faucet, which looks like a stylized robot arm on a space shuttle, is highly functional. It can assume and keep any pose and is fully extendable, but most interesting, especially for small kitchens, when finished it folds up into a surprisingly compact space. Watch the video after the jump. Did we mention the joystick control?
The growing ubiquity of carbon fiber used in sports equipment, cars, bicycles, etc. is one thing... but a carbon faucet?! That's a little ridiculous.
Also, I'd say the video is just a tad over the top. It's a nice looking faucet & all, but in the end, it's just a couple pieces of pipe fitted together... not some orgasm-inducing marriage of form + engineering.
Are they selling a faucet or CGI?
'Ridiculous' is not a word I would use to describe a new technology that has design, form, and efficient function in mind ... and accomplishes all that.
Kohler's all about being "ridiculous" and "over the top" in their advertising... I mean c'mon.
Considering they have the widest array of excellent-looking fixtures right now, I'm all for it. People should be excited about what faucets, toilets, showers, etc. that they can select for their homes or design projects... everything in a home should be designed with thought, style, and care.
Although.. that joystick... hmm...
Love it. That video is too beautiful.
the video reminds me of the video for Bjork's "All is Full of Love."
It's a faucet. It pours water. The end.
Coke is brown sugar water. You drink it. The end.
Evian is water. The end.
Advertising is over the top by nature. It's built to make you covet, and that's the whole point. The type of people that care about form and function as a design or status element care about the image portrayed onto a product, and conversely portraying an image onto a product determines its price, and to some degree the people who will pay attention.
The video is very cool, and the faucet itself is actually pretty neat and definitely a divergence from "typical" faucets. And I wish this sort of care would be taken for advertising other such "mundane" products consisting of a few pieces of pipe.
Wow!
The Ad is really, really amazing and so abstract, I like that you don't see the tap until the last second.
Bravo.
not that great of an ad. it looked like it belonged in a hospital or prison. i'm not sold. maybe if it were for a car or motorcycle.
I think the Ad is totally sexy, the soundtrack is nice too.
How much does the faucet cost?
I think it's kind of cool in a technical, automotive way, certainly a unique approach.
I have no words!! It is just fantastic!!!!!
i have to have one!