MoCo Loco: Help

Help
Posted by sabine7

Accessories | 10 Apr 08 | Comments (3) | Stumble

Help is a new line of healthcare products designed by Richard Fine who was inspired when shopping for pain relievers for a headache. The experience only made his head hurt more: the ugly packaging screamed out slogans under the neon lights, adding to the confusion. Fine’s response was to create simple packaging out of soft molded paper pulp, designed to be calming. The first two products are “help I have a headache” and “help I’ve cut myself”, tablets and bandages, respectively.

+ helpineedhelp.com

Comments

AWESOME. Muji style! But funny!

Posted by: sally

| April 10, 2008 11:45 AM

It's rare to see something quite so original, bold and truly innovative.... especially in a category like this. Amazing! I hope help-branded products eventually take-over all the OTC medicine aisles in my local drugstore.

Posted by: ntwiglet

| April 10, 2008 9:16 PM

Beautiful work! - And absolutely necessary in the overcrowded, 'graphics-mad' environment of retail.

Thanks for the post.

Posted by: art donovan

| April 12, 2008 10:48 AM

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