Help is a new line of healthcare products designed by Richard Fine who was inspired when shopping for pain relievers for a headache. The experience only made his head hurt more: the ugly packaging screamed out slogans under the neon lights, adding to the confusion. Fine’s response was to create simple packaging out of soft molded paper pulp, designed to be calming. The first two products are “help I have a headache” and “help I’ve cut myself”, tablets and bandages, respectively.

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