Sorapot Unboxed
by sabine7 / April 2, 2008


By now, everyone has seen Joey Roth's fabulous Sorapot, but the packaging may be just as worthy of our attention as the pot itself.



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Roth, a MoCo contributor, designed the box "with impermanence in mind."


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The combination of post-consumer recycled cardboard and molded pulp is the same material used for egg cartons.


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Roth focused on the cardboard's natural imperfections and fluting as an integral part of the design and uses natural jute to fasten the package.


+ joeyroth.com


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