By now, everyone has seen Joey Roth's fabulous Sorapot, but the packaging may be just as worthy of our attention as the pot itself.

Roth, a MoCo contributor, designed the box "with impermanence in mind."

The combination of post-consumer recycled cardboard and molded pulp is the same material used for egg cartons.

Roth focused on the cardboard's natural imperfections and fluting as an integral part of the design and uses natural jute to fasten the package.

+ joeyroth.com