Moving Brands is launching a new co-created fashion brand on January 23 whose first limited edition accessory is the Weare scarf. Co-creating is based on getting a community of people together to create a collaboration by using open source software. The technology will be used by Weare to develop fashion and products. The scarf was created when Moving Brands set up a screen of fairy lights in their window and passersby were asked to send messages and drawings via a web interface. The sequence of contributions was then applied to the scarf’s design.

+ weare.movingbrands.com