The Zirc
by sabine7 / November 15, 2007

Nooka is releasing a new V-series of watches available in blue and grey, and soon the Zirc (shown above) will be available in three colourways. Creative director Matthew Waldman was inspired by memories of the clock in math class and the lack of time-keeping options. Flash forward to a company whose name combines New York and Osaka, means sleek in Hawaiian and is a contraction of “New Yorker”. As he says, “My intention for those is to continue to offer a high-fashion alternative for the informed man and woman of the world. There simply is not enough fashion or accessories that tell a story that matches our culture's level of technology. How can one reconcile an iPhone or an iPod with a retro-looking watch from every other brand?”



The Zirc

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