BCN: Happy Pills
by Joshua / July 11, 2007


I've been back from Barcelona for over a week, but I still haven't gotten used to my old routine. I have much to talk about (and a prize to give away!), and I couldn't be more excited. Perhaps it's because I've been overdosing on Happy Pills. Jw



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Tucked literally between two buildings on Avinguda del Portal de l'Angel, the Happy Pills shop would be fairly easy to miss. That is, if it weren't for the crowd of tourists and gawkers outside the space. I had to wait more than a few minutes to get a clear shot of the facade.


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One inside, you're met by a wall of various gummie candies. You pick what size "prescription" you want, then you fill the bottle up to your liking. After that, they seal the bottle with a tamper-proof cap and let you choose which label best suits your mood, in either Spanish or English.


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Here were our results:

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"Against the unbearable lightness of being", "Against mondays", and "Against the square root".

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While the candy is your standard gummie fare (we chose sugared colas, a sort of 'gummie fruit salad' and sour cherry ropes), the process and the presentation are clean, enjoyable, and very memorable, long after the candy has been consumed- which happened very quickly.


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We need Happy Pill kiosks all over the map. Franchise, anyone?

sabine / July 11, 2007 at 1:59 PM / Flag

I just LOVE it! We were thinking of going to Barcelona on vacation and now I really wanna go. It would be the first stop, to try it out :P, and the last stop to get some "souvenirs".

Sylvia / July 11, 2007 at 2:37 PM / Flag

I'd definitely purchase a small franchise if for sale in the UK

Amrish / July 11, 2007 at 4:45 PM / Flag

The thing that really impressed me about this place is that it adheres to a "do one thing and do it well" credo. Most candy shops that I know do their best promote sensory overload (and also are rife with stuffed animals and ribbon).

The space itself was completely amusing- just a hallway, really. US building code would never allow it- and that's really half its charm. Trying to scoop out tiny multi-colored spiders while making room for other customers can be quite a task.

Jw / July 11, 2007 at 5:26 PM / Flag

That soooo rocks.... but I bet some over sensitive American *hole here in the USA would take offense to the pill bottle and sue until it was shut down... *sigh*

Elepski / July 11, 2007 at 8:07 PM / Flag

Great post. Europeans are so much cooler than us sometimes. This shop, quite obviously, rules.

Jeff / July 11, 2007 at 10:58 PM / Flag

The branding is beautiful.

Greg Ball / July 12, 2007 at 9:20 AM / Flag

it's not in catalan, it's in spanish

raoul / July 12, 2007 at 12:40 PM / Flag

wow! do they have a website???

antibride / July 12, 2007 at 1:49 PM / Flag

Raoul, you are correct- curse my untrained eyes! It has been corrected.

Jw / July 12, 2007 at 2:27 PM / Flag

Indians need them the most, Franchisee solicited... please contact us v.secure@yahoo.co.in

Deepak Tandon / July 13, 2007 at 5:11 AM / Flag

great logo and brand design!

jate / July 13, 2007 at 3:20 PM / Flag

Happy Pills is good but I prefer the candies of www.papabubble.com you can see the employee making candy's

Kim / July 13, 2007 at 4:31 PM / Flag

I'm extremely interested in getting a franchise out here in my country. Do you have the contact details of the shop owner or someone I can get in touch with? Do drop me an e-mail if possible, thanks! :D

eileen / July 14, 2007 at 3:48 PM / Flag

That has to be one of the coolest businesses I've seen in a long time...I wish we had one here, oh that's right we do, it's called the bulk department in the grocery store. Definitely not as cool as those Happy Pills RX bottles...love that.

Julie / July 15, 2007 at 6:06 PM / Flag

I'm from Barcelona and had never heard about this shop... SHAME ON ME!
Guess where I'm going this afternoon!

Mar / July 18, 2007 at 5:33 AM / Flag

hi! we would like to thank everybody for the great interest in our project. we are a design studio in barcelona and are the studio responsible for the creation of the Happy Pills brand and the shop design. We love that you love it! we would like to invite you to write us if somebody has interest to open a franchise, or wants to comment anything. here is our contact: hello@m-m.es, or you are kindly invited to visit our website: www.m-m.es.
salute and be happy,
(marion+mireia+merche) m

studio m / July 20, 2007 at 11:31 AM / Flag

aupa happy pills!!! aupa m-m!!! jr

juanra alfaro / July 20, 2007 at 12:38 PM / Flag

hoy me he recetado "contra los dias grises"

;)

annitabaker / August 2, 2007 at 11:36 AM / Flag

:) quebonito es lo bonito :) pastillas de felicidad.

dili / August 9, 2007 at 7:42 PM / Flag

Genius concept, I need my fix!

r. jr. / August 14, 2007 at 6:59 AM / Flag

Sir
I need bottle of happy pills
i am in banglore india

vinay / August 20, 2007 at 9:34 AM / Flag

Increible, de lo mejor en mucho mucho tiempo.

javier euba / August 28, 2007 at 6:30 AM / Flag

FYI, I was in Barcelona last week, and looked for this shop forever because the posting said it was on Avinguda del Portal de l'Angel. It is NOT on that street, it is on Carrer del Arcs (which connects to Avinguda del Portal de l'Angel), but it is easier to find if you look for the Architecture College as it is immediately next door, and everyone seems to know where the College is.

It is a fab shop - I bought loads, even if I'm not a candy afficionado! :)

Isabelle / September 12, 2007 at 9:10 AM / Flag

Necesitamos algo asi en la C.D. de Mexico, hemos tenido dias muy grises.
me interesó la franquicia, comuniquense conmigo. Felicidades!!!

Pedro Acra / September 17, 2007 at 8:37 PM / Flag

its really a great idea. If there's really the interest on franchising i'd like some more info about it. Im brazilian and would like to open that kind of place over here.
thanks,
cristina

cristina / September 18, 2007 at 7:03 AM / Flag

Nos encanto la idea y fue de mi cuñada!!!

Sol y Euge / September 19, 2007 at 12:15 AM / Flag

Please tell me theres a bin for valium too...

Jimmy Sullivan / September 21, 2007 at 5:05 PM / Flag

Sin conocerla tuve la suerte de pasar justo por delante y no pude resistir la tentación de comprar varios frascos de estos "dulces remedios" para todo tipo de males.

Simplemente genial. Uno de los mejores ejemplos que conozco de "dar valor añadido a un producto".

Unas simples gominolas nunca fueron tan deseadas

Felicidades a los autores de la idea.

estorde / November 13, 2007 at 3:41 PM / Flag

loved ur idea u shold open some in mexico city, it'd be a huge success!!!

cit / November 27, 2007 at 11:02 PM / Flag

congrats!! me encanta!!

moira / November 29, 2007 at 5:09 PM / Flag

I have so been there. Isn't it a great place? We were in Barcelona last summer, and I have a picture of my sister standing in front of the place. We need more places like that, for sure.

Lindsay / February 24, 2008 at 12:52 PM / Flag

I think we could all use some happy pills. Why thank you I'd love some.

Gregorio / February 28, 2008 at 1:10 PM / Flag

Love it, love the store, love the candies, love the concept. I was there last Christmas as you can see here: http://www.flickr.com/photos/kenilio/2124825159/ ... We need that here in Chicago too!

Ken / March 3, 2008 at 6:55 PM / Flag

Just Lovin' it!!! And want some "Against GRE"o(∩_∩)o.. BTW, the flavor of blueberry~

corvuscorax / March 30, 2008 at 9:26 PM / Flag

Super little idea - I regret that it would get all the wrong press in the UK - I can imagine all sorts of associations with valium and PC press stating that it encourages children to eat the contents of pill bottles etc.

Personally I think it looks great and my kids would love it.

Matt / May 20, 2008 at 5:51 AM / Flag

I remember this store when I visited Barcelona during spring break!
I loved it!! I bought myself a bottle for my boyfriend since candy makes him happy. I really do love their concept!
I wish they would have this all over the world. ^_^

Julia / June 20, 2008 at 12:17 AM / Flag

i got back from Barcelona this morning at 1am and the first thing i've search for is Happy Pills...the place was great...such an amazing idea that wanted me to do it for myself in the UK. I agree with someone up top saying the UK would see it as drug related which sucks...but maybe something as smart, clean and fun could be done?

Jack / June 27, 2008 at 6:30 AM / Flag

Is there any franchises available for Canada?
Great concept!

Lillian / August 14, 2008 at 9:41 AM / Flag

Anyone know if this company has a website to process orders online for international shipment? I couldn't find one, but definitely think it'd be a great idea!

Brandon / August 19, 2008 at 7:11 PM / Flag

Those bottles are not only labeled in Spanish or English but in Catalan too. The one against the square roots is in Catalan ("contra les arrels quadrades"), and that's no Spanish at all.

Be happy!

Carlos P. / February 22, 2009 at 7:15 PM / Flag

Great Idea!!
Can someone please tell me what is the price of the gummies??

thanks!!!

Bianca

Bianca / March 7, 2009 at 10:07 AM / Flag

just got back from barcelona and just loved the concept of this store!!
creative, enjoyable and unique.

and it definitely made me happy just to read the labels :)

Christina / June 12, 2009 at 8:26 AM / Flag

There are at least 2 Happy Pills locations in Barcelona in the Old Town...one close to the Catedral, and one closer to Catalunya. Should have caught the addys when I was there this summer. The shop closer to Catalunya is a little bigger, but both are great!

Isabel / August 17, 2009 at 8:45 PM / Flag


um........please bring a happy pills store to the US..pretty please.......

Asia / August 30, 2009 at 8:31 PM / Flag

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