Designer Joey Roth attended the Créativité: Made in France showcase in NYC recently and sent us this report.

For more than half a millennium, France has been the world's laboratory for Western style and design. Despite being home for designers like Philippe Starck and Ora Ito however, France hasn't kept up with countries like Japan, Italy, and Sweden as a leader in furniture and product design. Deputy Trade Commissioner Elizabeth Puissant admits that "when one thinks of what's new and what's now, one does not necessarily think immediately of the French." In an effort to expose French designers who "continue to evolve, create, and innovate," the French Embassy Trade Office hosted Créativité: Made in France, a small showcase of French furniture designers, at the Les Migrateurs showroom in New York. While the show contained some great examples of French design, the only MoCo pieces were these lamps by Henry Personnaz (left and center) and Nicholas Furrow (right). For a more complete analysis, I invite you to visit my blog.