“Design will save the world” is the motto of the Art Lebedev design studio in Moscow and it seems that this design group intends on going about this through the use of humour, semiotics and practical application in their products. A motto like this is open to interpretation, of course, but we wanted to know exactly what Art Lebedev meant when it was chosen. Some recent product launches include the Dispensum tape dispenser, a sleek and simple item made from one strip of metal and heavy enough to stay put, and the Vilcus Plug Dactyloadapter, which is basically a place to stick your fingers, since sockets are never big enough.
Artemy, please tell us your views of how design will save the world.
My personal definition of design lacks the word 'art'. Design is almost any meaningful human activity. Obviously, meaningful human activity should save the world.
The world is already full of 'stuff' – as designers, why do you choose to create more?
'Stuff' is our by-product. Actually we're designers, not stuff-makers.