For aspiring designers. If you think the title is frank, check out the chapter headings; How to relate to the business mind, Clients, they write the cheques, Manufacturers are a different breed, You have your design, now what? and Identifying the sharks. The official blurb says it well, "The opening chapter of Lee McCormack's extremely engaging manifesto/how-to book on becoming an industrial designer begins, 'Don't be a wanker! Embrace what it means to be a professional designer. Making the transition from design student to successful creative often involves a lot of reassessment, adaptation and resignation--just when you thought you'd cracked it and got that qualification, you realize that your actual education starts here.' Written in plain and often playful English, this must-have bible for any aspiring designer also contains substantial interviews with Neville Brody, Jason Kirk, Karim Rashid, Piers Roberts and Paul Smith.". Paperback, 220 pages, currently available in the UK, due in North America in March at Amazon.

+ Designers are wankers at Amazon