Books | 11 Feb 07 | Comments (6) | Stumble
For aspiring designers. If you think the title is frank, check out the chapter headings; How to relate to the business mind, Clients, they write the cheques, Manufacturers are a different breed, You have your design, now what? and Identifying the sharks. The official blurb says it well, "The opening chapter of Lee McCormack's extremely engaging manifesto/how-to book on becoming an industrial designer begins, 'Don't be a wanker! Embrace what it means to be a professional designer. Making the transition from design student to successful creative often involves a lot of reassessment, adaptation and resignation--just when you thought you'd cracked it and got that qualification, you realize that your actual education starts here.' Written in plain and often playful English, this must-have bible for any aspiring designer also contains substantial interviews with Neville Brody, Jason Kirk, Karim Rashid, Piers Roberts and Paul Smith.". Paperback, 220 pages, currently available in the UK, due in North America in March at Amazon.





















Has Karim read the book?
Awwww SMAK!
I'll probably pick this one up. The description reminds me of "How To Be a Graphic Designer Without Losing Your Soul" by Adrian Shaughnessy, which I enjoyed very much.
I thought the Fashion Industry was bad for W nkers- then I found Bar Basso last Salone..
quiero ese book....
If you liked the book then check out the site; www.designersarewankers.com . There is a growing desire for creatives to collaborate and get projects moving together- that's why I got involved with this project. Come and say hi..!
MILAN SALONE WITH DESIGNERSBLOCK, they're going to be there and I want to talk about how to get my grafik business going in London. Anyone got any advice then I'm in need of it?? thanks VG