by Admin1 / December 13, 2004

Starck beer.
In fact, it's French premium Kronenbourg in Starck designed containers. There's a fluted glass bottle, drinking glass and a can with a screw top to keep it hygenic and fresh. Starck's goal was to highlight the noble nature of beer, "La bière, c'est du pain liquide, comme le disent les médecins, plus sain que le vin, parce que moins alcoolisé, plus naturel. Ensuite il est noble parce qu'il désaltère la presque totalité du monde, il est donc noble parce qu'il est populaire.". Loosely translated, beer is like liquid bread, healthier than wine and more natural, and it's a popular thirst quencher worldwide. Design object becomes an advert. In limited distribution (for greatest impact no doubt).

+ brasseries-kronenbourg.com



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