Thu. 03.08.07

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Interview: Peter Saville, Part 2
: Oct 19, 2005

Here's part 2 of our conversation with Peter Saville. Read Part 1 here. For the record, Peter Saville is one of the artists featured on By Design, a DVD produced by our partner Colorcalm. We should have made that clear yesterday.

ML: How does music affect what we see?

PS: I had an argument with Martha Ladly, my girlfriend twenty years ago. We argued which was the more emotive of the arts – music or image, and Martha argued that music was more emotive and I always argued that image was. Eventually I had to concede that she was right. Music has a far more embracing influence than imagery. Music functions as an amazing network between people, pulling on your emotional responses more assuredly than visual material.

ML: What interests you at the moment?

PS: Activities outside of the mainstream, and popular culture’s advance towards contemporary fine art.

ML: What do you think of today’s creative climate?

PS: Straight-jacketed by a commercial remit.

ML: You’ve said that design is the new marketing. What do you mean by that?

PS: I mean that persuasion by design is superseding the more familiar modes of advertising.

ML: How are graphic design and object design related, if it all?

PS: Not at all really. Graphic design is communications design, which means that primarily it’s for others to others. Object design has the capacity to be personally motivated, very rarely does graphic design provide that opportunity. It is a communications medium, so if you’re expressing yourself you need initially to be the author of that which you wish to express – therefore you will be a writer, a storyteller, or an image maker first - then you may use the medium of graphic design to express that which you intend.

ML: You’ve seen it all from X-acto’s to Illustrator, how does the Internet intersect with what you do?

PS: From my personal point of view I can access unusual and unexpected material, and it moves things around quicker.

ML: What will Peter Saville be doing in five years?

PS: Publishing more of his own material, I hope....

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